Summer of UGG — Mark Salisbury

Flip, Flop & Fly

UGG—
Brand Identity, Digital, Print + Set Design

Background

UGG, a brand defined by the global popularity of their sheepskin boots, were looking for a British launch of their summer footwear range of candy-coloured wedges, clogs and flip-flops.

A Warm Welcome

Working alongside an experiential agency, I created a distinct new visual expression and set design for a series of Summer of UGG brand experiences, which launched at three major UK shopping areas; Covent Garden, Westfield White City and Birmingham Bullring.

Setting the Scene

A prize wheel offered consumers the chance to win ice-creams, a variety of UGG merchandise, and one special prize of an all-expenses paid spa weekend. Bunting, windbreakers and polaroid photography, all worked to encourage those memories of carefree days at the British seaside.

A multiplatform experience

After a successful campaign launch at Covent Garden, London, the experience moved on to Westfield, the Birmingham Bullring, as well as online via a microsite and social channels, creating a real buzz and marking the start of a Summer of UGG.

Project credits

Experiential: C+IB
Site Development + Social: Lost Boys